Privacy Policy

Privacy Policy v.24.07.01

Privacy Policy v.24.05.24

Privacy Policy v.23.05.23

Privacy Policy v.23.01.01

• Contact and Profile Information: Such as your name, contact information, email address, username, and password.
• Transaction Information: Such as your purchase history, payment card information, payment account, billing and shipping addresses, digital asset wallet information, and other information related to your transactions.
• Blockchain Information: Such as network public key (public address) and digital wallet contents including cryptocurrencies, NFTs, and tokens.
• Loyalty Program and Account Information: Such as contact details, address, password, birthday, user preference, rewards/points history, payment information, and third-party account information.
• Interests and Preference Information: Such as wish lists, gift lists, alerts or notifications that you choose to create on our Websites.
• Questionnaires, surveys, or contests: Information you provide when participating in competitions, surveys, or contests that GameStop may run from time to time.
• Interactions with GameStop: Communications and requests to GameStop including store associates, customer service, social media, and other interactions.
• Content you post to our Websites: Comments or products reviews that you post to our Websites, forums, and discussion areas.
• Trade-ins, or Returns: As part of completing a trade-in, or processing a return, you may be asked to provide government issued identification numbers and valid proof of information.
• Credit programs: As part of applying for credit you may be asked to provide contact information, date of birth, social security number, occupation, and income information.
• Other information you provide: Such as username, photos, or avatars that you may upload to your online profiles.
• Party or Event Information: If you disclose any personal information relating to other people to us or to our service providers, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

• Device Information: including your IP address, MAC address, browser information, device type, and device IDs.
• Usage information: Information about your product searches, browsing behavior, clickstream information, use of our services, and date/time stamps.
• Cameras: Closed Circuit Television or CCTV are used in GameStop locations.
• Phone calls: We may record calls for quality assurance, training, or other purposes.
• Social media information: Information may be collected from you if you interact with us on social media sites such as Facebook, Instagram, Twitter, Reddit, Tik Tok, Discord, and Snapchat.
• Location Information: We use various technologies such as GPS, Wi-Fi, and Bluetooth to collect information from mobile devices as you move through or near our stores.

• GameStop Corporate Group/Affiliates, Business Partners, and Third-party Partners: Contact details, Account information, Blockchain information, purchase or redemption information, Credit program information, and usage or page-view information from business partners who operate their own websites and services, or for which we provide any services.
• Fraud prevention and investigations: We may collect information about you from publicly available sources, identity verification services, Anti Money Laundering (AML) and sanctions screening services, and data providers. This data may be used in connection with investigations into fraudulent or criminal activities on our websites, mobile apps, services, and in our stores.
• Delivery Information: Examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we may use to correct our records.
• Other Sources: We may collect information about you from other sources, such as data marketing or advertising service providers, analytics providers, service providers, or publicly available sources. We also create information based on our analysis of the information we have collected from you.

• To provide you products and services:
• Provide products and services that you request such as physical orders or digital goods.
• Provide relevant and personalized recommendations for products, Services and, promotional offers based on your engagement with us, both online and in-store.
• Communicate with you through various channels with transactional or promotional information.
• Enable subscription services, loyalty programs, and other digital services.
• Allow you to participate in, or arrange, local community events, promotion, and in-store competitions.
• Administering surveys or questionnaires and to provide rewards or gifts, where applicable.
• To provide customer services to you:
• Provide customer service when you need help and/or to improve and optimize your experience with GameStop both in-store and online.
• Communicate with you through various channels to advise or provide status updates on your order, requests, inquiries, and applications.
• Support with your loyalty and subscription services.
• To market and advertise to you:
• Communicate with you through various channels about our products, services, updates, newsletters, promotions, surveys, and direct mailings.
• Manage your participation in events and sweepstakes.
• Publish customer testimonials or photos.
• Analyze our marketing strategies and trends regarding your use of our website, digital properties, and social media channels.
• Improve the effectiveness of our product and services, including websites, applications, and marketing campaigns.
• Send follow-up communications thanking you for your business or inquiring as to your satisfaction.
• Communicate with you, such as push notifications through our App, to welcome you to a GameStop location or event, show you eligible promotions, including those tailored to your location.
• To administer and enhance our brands:
• Administer our products and services.
• Track the efficacy of our websites, applications, and locations to help us learn more about our visitors’ and customers’ shopping behavior.
• Improve our website experience, including for troubleshooting and maintenance purposes.
• Customize customer experiences on our websites, applications, digital properties and in stores, which may include advertisements or promotions.
• Conduct research and internal analytics, develop new products and services, perform market research and data analytics, and analyze our products, services, websites, and applications.
• To secure our services, compliance, fraud prevention, and safety, including AML and sanctions:
• Protect against error, fraud, unauthorized transactions, claims and other liabilities.
• Detecting and preventing fraud and malicious activities on our digital offerings and in your accounts.
• For security and asset protection purposes across GameStop locations.
• Assist law enforcement and respond to regulatory enquiries.
• Comply with applicable legal mandates, our policies, or industry standards.
• Protect our, your or others’ rights, privacy, safety, or property, including by making and defending legal claims.
• Enforce the terms and conditions that govern our Services.
• Protect, investigate, and deter against money laundering (AML), sanctioned countries, entities, or individuals, and other fraudulent, harmful, unauthorized, unethical, or illegal activity.
• For any other purpose not listed here, with your consent.

In addition to the above purposes, we may collect and summarize customer and visitor information in a non-personal, aggregate format for any purposes, including statistical or research.

GameStop Corporate Group:

GameStop may disclose Personal Information to our corporate parents, subsidiaries, affiliates, or divisions for business purposes in accordance with this Privacy Policy.

Service Providers:

We may disclose your Personal Information to service providers to perform services on our behalf such as email distribution, sending marketing communications, servicing products, maintenance of your account, conducting research surveys, verifying, and validating information that you have provided to us, delivering products, and providing customer support services. Service providers will only have access to your Personal Information as reasonably necessary to perform these tasks on our behalf and are not permitted to disclose or use it for other purposes.

Third Parties, Affiliates, Marketing Partners:

We may use the information that you provide us, or that we collect about you, in connection with the promotion of our products and services and those of our affiliates, including by sending or providing you with offers or promotional information. If you accept an offer from one of our third-party marketing partners, we may disclose your contact information to them.

Affiliate Programs:

We offer an affiliate program through a third-party affiliate manager. This program allows other websites to earn money by directing people (through links) to our Website. If you sign up as an affiliate, your Personal Information (such as website address and related information, email address, mailing and payment addresses, and contact information) is sent to the third-party affiliate manager who activates your affiliate status and pays you based on the sales you generate for our Websites. You may apply for this program using an Affiliate Program application.

Public posting and social sharing:

When you post public comments or ratings on our websites, through in-store technologies, on public forums like our social media sites, blogs, and online reviews, your comments are accessible by other members of the public.

Third-Party Advertising:

We use third-party advertising companies to serve ads when you visit our Website. These companies may use information about your visits to this and other Websites to provide advertisements about goods and services of interest to you. Please refer to the ’Cookies and Similar Technologies‘ section for more information.

Credit Programs:

We may provide you with the opportunity to apply for an offer of credit in our stores or online. To create a more convenient application process, we may provide information from your customer account to a payment card issuer to generate a pre-approved credit offer and/or pre-populate your online credit card application with information from your customer account. By submitting a credit application either in store or online, you acknowledge and agree that we may provide your information to the payment card issuer in accordance with the terms and conditions of the application. For information about the privacy practices associated with your credit application, please contact the credit issuer.

Tournaments:

GameStop may allow you to register for tournaments hosted by third parties through our services. If you register for tournaments through GameStop, we may disclose your Personal Information to the tournament host, and they may use it for internal tracking and analytics. For instance, if you give us your Xbox Live Gamertag for a Microsoft tournament, Microsoft will use that information for internal research or other purposes pursuant to their privacy policy.

Legal Disclosure:

We may disclose information about you when required by law, subpoena, or other legal process or if we have a good faith belief that disclosure is reasonably necessary to (1) investigate, prevent, or take action regarding suspected or actual illegal activities or to assist government enforcement agencies; (2) enforce our agreements with you, (3) investigate and defend ourselves against any third-party claims or allegations; (4) protect your rights or safety or that of others, or to protect the security or integrity of our Service.

Sale or Transfer of Business or Assets:

Your Personal Information may be transferred or disclosed to a purchaser or prospective purchaser in the event of a sale, assignment, or other transfer of all or a portion of our business or assets.

Cookies:

We automatically collect information through the use of cookies. Cookies are small text files stored by your Web browser. Cookies allow us to identify and authenticate visitors, track aggregate behavior, and enable important site features (such as storing items placed in your shopping cart between visits). For instance, we or authorized third parties may use cookies to help maintain to help maintain the integrity of video statistics, prevent fraud and to improve the site experience.

We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. We use session cookies to improve your shopping experience as you browse through the site. A persistent cookie remains on your hard drive for an extended period of time. We use persistent cookies to maintain your login information so that your cart and login remain available when you return to the site. We also contract with analytics services and third-party advertising companies to collect similar information for specific purposes. The use of cookies by our partners is not covered by this Privacy Policy.

Web Beacons / Pixels:

Web beacons, also called pixel tags or tracking pixels, are invisible images as small as 1x1 pixel in size that are embedded in web pages and emails, requiring a call (which provides device and visit information) to our servers for the pixel to be rendered in those web pages and emails. We use pixels to learn more about your interactions with email content or web content, such as whether you interacted with ads or posts. Pixels can also enable us and third parties to place cookies on your browser.

Local storage:

Local storage enables a website or application to store information locally on your device(s). Local storage may be used to improve your experience, for example, by enabling features, remembering your preferences, and speeding up site functionality.

Other similar technologies:

We also use other tracking technologies, such as mobile advertising IDs, device fingerprinting, and tags for similar purposes

Advertisements on our websites, applications, products, and services:
Advertisements that appear on our website are sometimes served directly to users by third-party advertisers with whom we have agreements. They may automatically receive your IP address when this happens. These third-party advertisers may also place cookies on your computer or use other technologies such as JavaScript and web beacons to measure the effectiveness of their ads and to personalize advertising content. Doing this allows the advertising network to recognize your device each time they send you an advertisement to measure the effectiveness of their ads and to personalize advertising content. In this way, they may compile information about where individuals using your computer or browser saw their advertisements and determine which advertisements are clicked. Third-Party Advertisers may also serve advertisements to you on other websites, based on their tracking of what content you viewed or interacted with on our Websites, Apps, or other GameStop property. We do not have control over how these third-party advertisers use information from these technologies, nor is that activity governed by this Privacy Policy. For more information about this practice and the choices you have to restrict the information used by these companies, please refer to the ’Your Rights and Choices‘ section of this privacy policy.

Digital Advertising:

Third-party advertising companies serve ads on our behalf across the Internet. They may collect information about your browsing activities through cookies on other sites, and then display personalized ads on various sites that you visit. Data collected on our websites and applications may be provided to third-party advertising partners, such as LiveRamp (https://liveramp.com/privacy/) or Criteo (https://www.criteo.com/privacy/). This information may also be provided to their demand partners for interest-based advertising.

Social Media:

Our Sites include social media features, such as the Facebook ’Like‘ button and widgets, the ’share this‘ widget, or interactive mini programs that run on our site. These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third-party or hosted directly on our Sites. Your interactions with these features are governed by the privacy statement of the company providing it. We may post GameStop information on social media sites. Your comments and other reactions will be visible if you respond.

Analytics:

We also use cookies and similar technologies to gather information about the success of our ad campaigns and use of our products and services. These technologies include Google Analytics, Adobe Analytics, and others.

Location:

If you have provided our app or other apps with access to your location, our mobile advertising partners may use your location to direct advertisements to you. You can use the location features on your device to disable this personalized advertising.

Mobile App Advertising and Tracking:

We may collect personal information from your mobile device, including unique advertising identifiers and the names and IDs of apps you have installed, as well as information about how you use our mobile applications and other unaffiliated applications. We and our partners use this personal information to enable interest-based advertising you receive through our Services and within third-party apps and other marketing channels.

Session Analytics:

We use web analytics tools to improve the user experience of our Services. These tools use cookies and similar technologies to collect and analyze information about user behavior on the Services, such as mouse movements, clicks, user inputs, scrolling, access times, visit duration, pages viewed, IP address (including approximate location), operating system, and page reloading. This information helps us understand what works and what doesn't work for users of the Services and allows us to identify and fix technical issues that may be hindering the functionality of the Services. The web analytics tools do not record users' experiences with the Services, but rather help us reconstruct the user experience to better understand where users may be encountering problems.

Rights Regarding Your Personal Information

Depending on your jurisdiction, you may have the right, in accordance with applicable data protection laws, to make requests related to your “personal information” or “personal data” (as such terms are defined under applicable law, and collectively referred to herein as “personal data”). Specifically, you may have the right to ask us to:

• Inform you about the categories of personal information we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting your personal information; and the categories of third parties with whom we disclose personal information.
• Provide you access to and/or a copy of certain personal information we hold about you.
• Correct or update inaccurate personal information we hold about you.
• Delete certain personal information we have about you.

You may also have the right to opt out of the Sale of your information and Sharing of your information for cross-context behavioral or targeted advertising, as described below. If you are a California resident, please see the “California Consumer Privacy” section below for more information about our privacy practices and your rights.

As provided in applicable law, you may also have the right to not be discriminated against for exercising your rights. Please note that certain information may be exempt from such requests under applicable law. For example, we need to retain certain information to provide our Services to you or to ensure the security and integrity of our Services. If you ask us to delete certain information, we may not be able to provide our Services to you. We also need to take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name and email address.

How to Exercise Your Information Rights:

You may exercise your information rights by submitting a request to the ’Individual Rights‘ icon below or contacting us via one of the methods in the ‘How to Contact Us’ section. If you have registered for an account, you can access, review, and manage many changes yourself via your Account Dashboard on our Websites or Mobile Applications. Within the Dashboard, you can do things like update your profile information and view your personal information.

Verifying Requests:

For security purposes, we will verify your identity – in part by verifying your email account or requesting certain information from you - when you request to exercise your information rights. Once we have verified your identity (and your agent, as applicable), we will respond to your request as appropriate.

Right to Appeal a Denial of a Rights Request

Depending on your jurisdiction of residence, you may have the right to appeal the denial of an information rights request. An appeal can be submitted here:

Right to Opt Out of the Sale and Sharing of Personal Information

Depending on your jurisdiction, you may also have the right to opt out of the Sale of your information and Sharing of your information for cross-context behavioral or targeted advertising. To opt out, click here:

You can also choose to opt out by clicking the ’Your Privacy Choices’ link at the bottom of the pages of our website, or go to the ‘Do Not Sell Or Share My Personal Information’ or ‘Your Privacy Choices’ option in the Account menu of the GameStop mobile app, and following the on-screen instructions. GameStop also recognizes the Global Privacy Control (GPC) signal which will direct a user to follow onscreen instructions to opt-out from the Sale and Sharing of your personal information for the browser that sends this signal.

Marketing Communications opt-out:

You may opt out of receiving marketing emails from us at any time by clicking on the unsubscribe link in our emails. You may also be able to adjust your Communication Preferences in your Account Dashboard. You will continue to receive service-related emails (e.g., order status).

If you receive direct mail from us, you may opt out by submitting your request via email at care@gamestop.com, or contact us at 1-800-883-8895. Include your First Name, Last Name, and Physical Address (Street address, City, State, and ZIP Code) in your request.

If you receive receiving marketing SMS messages from us, you may opt out by replying “STOP”.

Interest-based advertising opt-out:

You can tell us not to use certain cookies by using the ’Cookie Preferences‘ or ’Your Privacy Choices’ tools at the bottom of our e-commerce websites to exercise choices to manage the use of your information through certain types of cookies and similar technologies. These options vary by geographic region and GameStop website.

You may opt-out of our personalized advertising and the personalized advertising of certain providers by visiting the DAA consumer opt-out page at https://www.aboutads.info/choices. Also, you can generally opt-out of receiving personalized ads from member of the Network Advertising Initiative (NAI) by visiting the NAI consumer opt-out page at http://optout.networkadvertising.org/. Opting out will not mean that you will no longer receive our ads, rather, it just means that those ads will not be personalized to you based upon data collected from you on our online Services.

To withdraw your consent to all Criteo services you can do so by following this link. You may opt-out of LiveRamp Opt-out personalized advertising by following this link. You may opt-out of Rakuten personalized advertising by following this link.

App opt-out tools:

You may use the DAA's AppChoices program to opt-out of certain interest-based advertising in apps (see: https://youradchoices.com/appchoices). Further information on opting out on mobile devices can also be found on the NAI's website (https://thenai.org/opt-out/mobile-opt-out/).

You may also select a system level advertising preference feature on your device to opt out your device from interest-based advertising in apps. On Apple iOS devices, system level advertising preference may be accessed via Settings – Privacy & Security – Tracking. On Android devices, system level advertising preference may be accessed via Settings – Privacy – Google – Ads. Additional Android advertising settings may exist in the Privacy menu depending on your operating system and device model.

Browser Opt-out tools:

Most browsers allow you to control cookies through their settings, which may be adapted to reflect your consent to the use of cookies. Further, most browsers also enable you to review and erase cookies, including GameStop cookies. To learn more about browser controls, please consult the documentation that your browser manufacturer provides.

Analytics opt-out:

You may opt-out of Google Analytics by following this link, and you may opt-out of Adobe analytics by following this link. You can also manage your privacy settings for Adobe Flash player by visiting the Website Storage Settings Panel and the Global Storage Settings Panel.

Do Not Track:

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our Services for third-party purposes, and that is why we provide the variety of opt-out mechanisms listed above. However, we do not currently recognize or respond to browser initiated DNT signals.

Categories of Personal Information We Collect About You:

Depending on how you interact with us, GameStop may collect categories of information about you as summarized in the table below. The following table also describes how we collect and use such categories of Personal Information. These categories of Personal Information are also disclosed to third parties as described in our main Privacy Policy.

Disclosing Personal Information for Business Purposes

The following table describes the categories of personal information, business purposes, and categories of recipients to whom we may have disclosed your personal information in the last 12 months.

Sensitive Personal Information

Sensitive Personal Information is a subcategory of personal information defined by applicable law that includes information like precise geolocation, certain health-related data, and data concerning potentially sensitive subjects like an individual’s sexual orientation, national origin, race, ethnicity, or religion.

GameStop may collect the following Sensitive Personal Information from you:

• Fingerprint
• Driver’s license number, State ID, and passport number
• Precise geolocation data.

We use this sensitive information to comply with legal and regulatory requirements such as Pawn and Secondhand dealer laws, providing location based Services to you (e.g., find my closest store), or as otherwise permissible for our internal business purposes consistent with applicable laws.

We do not Sell your sensitive personal information, or Share it for cross-context behavioral advertising, or otherwise process or share sensitive information for any purpose other than business purposes.